So, remember how last May, Lowe’s sent a bunch of emails about a Spring Black Friday promotion (which was ridiculous, lasted over several weekends, and made zero sense)?
The Home Depot thought it would be a good idea to rip off that idea and use it for themselves this year:
Like, can you not? They followed the exact same formula that Lowe’s did last year – they spread it out over a few weeks (April 7-19 in this case). The emails aren’t anything special or different from their normal emails (probably – I don’t ever read them). The legal language in the emails is almost as long as the actual emails. And, oddly, the layout of these emails is really similar to the Lowe’s emails as well.
Last year, Lowe’s sent their campaign in May, so I’m almost wondering if this was Home Depot’s attempt to sabotage the Lowe’s campaign for this year. If so, that’s pretty sketchy (and confusing, since it was a terrible idea to begin with).
Dear Big Box hardware stores,
You don’t need to do this. This is your time of year to shine – it’s spring. It’s warm out in most places. People are spending lots of time outside in their yards and, you know, improving their homes. You don’t need to stoop to this level to create false urgency – this is a really logical time of year for people to shop at your stores. ~Build~ better marketing campaigns, please.