Whelp, there’s another social media channel out now, and this time…I’m kind of into it? As anyone who has read EmailSnarketing over the years probably knows – Twitter has been my favorite place on the internet. A happy place where I made friends, networked, and got my writing (serious blog posts, but also stupid jokes) out in the world.

Until it wasn’t.

I had started to pull back from it over the last few months, but I think the final straw was reading the hateful replies to a Tweet by SESAME STREET about pride month. I was tired of getting sucked into reading such angry words and frustrated with the content the algorithm kept pushing in front of me. I also wasn’t seeing any of the people whose posts I used to see and love (and suspect they weren’t seeing mine either). I’ve been off Facebook for almost three years, with only occasional log-ins for watching daycare “moving up ceremonies” on Facebook live during Covid or to grab a picture I didn’t have saved anywhere else. I haven’t missed it at all. I’m still on Instagram, but have kept it small and locked down, and mostly post my doll stuff or pictures of things growing in my yard.

Enter Threads.

Much like when Facebook was launched at my college in 2004, I joined it as soon as it became available to me. So far, it’s fun and encompasses the things that originally drew me to Twitter. I know it won’t be like that forever, but for now – I’m in, along with my whopping 67 followers. And that’s where the problem lies.

I had spent ~9 years building up a decent Twitter following of more than 4,000 accounts. Most of them (well, those that are actually real people) are professional colleagues in some form – people I know in the email world, people who maybe saw me speak at a conference, etc. @emailsnarketing wasn’t my first Twitter account. I had a different one for a few years before (@kristinyc) that has since been deactivated. When I first started Emailsnarketing, I had kept it anonymous because I wasn’t sure what direction I was going to take with my writing, and I frankly didn’t want to get in trouble at work. So I compartmentalized — Kristinyc was for non-work/email stuff, and Emailsnarketing wasn’t. But the longer I maintained both, the harder it got to keep it separate. And it was weird interacting with some friends on two different handles. So Emailsnarketing became my main one.

But here’s the thing – I don’t want to just write about email all the time (as evidenced by the frequency that I write here). I spend enough of my life thinking and talking about it. But do the people who followed me for email content want to read about my weird Daniel Tiger theories? Do they want to see pictures of my American Girl doll restoration projects? Or talk about TV shows I watch? Maybe.

Anyway, back to Threads. Since it’s connected to Instagram, I’m kind of at a loss for what to talk about on there. The things I normally tweet don’t feel right for this audience. The overlap of people who know me on more than one social channel is very small, and usually people who also know me in real life.

So what does all this mean, for me? Time for a personal rebrand.

Still TBD on exactly what this will entail, but I’m considering starting a Substack and (yes, writing more frequently than I have been) publishing via email. But the thing is… I don’t want to write about JUST email and email adjacent topics. I want to write about email, and… my dolls, and my family, and my embroidery projects, and what I’m reading, and what I’m growing in my garden, and pop culture moments I’m interested in, and and and….

Why email for this? (How much time do you have?) Because if I’ve learned anything from Twitter vs Threads, it’s that there’s a lot of value in audience portability. I didn’t choose the right channel (Instagram vs Twitter) to build an audience, and now I may lose it.

More to come as I figure out what I want to do, but until then… find me on Threads, I guess? I won’t be talking about email all that much, but it’ll be fun.