About Email Snarketing
Email Snarketing was created with a simple purpose: to call out bad email marketing practices in the hopes that brands will make their email programs better, and discuss what it’s like to be an email marketing. I’m tired of my industry being referred to as “spam.” Email is more personal than other forms of marketing, and the possibilities for customization and targeted content are endless. Why aren’t more brands doing that?
This blog’s goal is to show what makes a good (or not so good) email. It’s really not intended to be mean spirited. Email marketing is hard. From sending emails as long as I have, I know how easy it is to get stuck sending bad emails due to lack of resources, internal systems that don’t work with your ESP, or even difficulties explaining good email marketing to non-email marketers. Believe me, I get it. Over the years, my writing has evolved a bit to be more about life as an email marketer.
Let’s make email better.
The views on this blog are my own and are not a reflection on any of my current or previous employers.