About Email Snarketing
Email Snarketing was created with a simple purpose: to call out bad email marketing practices in the hopes that brands will make their email programs better, and discuss what it’s like to be an email marketer. I’m tired of my industry being referred to as “spam.” Email is more personal than other forms of marketing, and the possibilities for customization and targeted content are endless. Good email marketing is about building relationships with subscribers, and offering content that is useful to them that also connects them with your brand.
Let’s make email better.
About Me
Kristin Bond
I have been an email geek since 2008. My expertise is in email marketing, ESP migrations, automation, production and approval process development, change management, digital transformation, and analytics. Industry thought leader and sought-after speaker on change management and marketing with empathy. I am too deeply embedded in SFMC for my own good. I’ve sent millions (maybe billions?) of emails over the years.
I regularly speak at email marketing conferences and events and am a proud co-founder of Women of Email, an association aimed at promoting leadership and cultivating professional growth among women in the email space. I tweet about email (and other things) at @emailsnarketing, and I Thread on threads @kristinmbond. In June 2018, I received the Salesforce Golden Hoodie at the Connections conference.
I hold a BA in PR/Journalism from Ball State University with a minor in Technical Theatre – Costume Design and currently reside in New York with my husband, son, and dog.
The views on this blog are my own and are not a reflection on any of my current or previous employers.
emailsnarketing.com 
When’s your next post? Really enjoy reading this!
Soon! I just started a new job about two months ago, and things have been a bit crazy getting into the swing of things. I’m planning on getting back into it in the next week or so. Thanks for reading! 🙂
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Love it just received an email from Scratch-it.com that drove me to a landing page that is interactive so I could decorate my own gingerbread man. Great post.
[…] Kristin Bond, Author of Email Marketing Blog Email Snarketing […]