About Email Snarketing
Email Snarketing was created with a simple purpose: to call out bad email marketing practices in the hopes that brands will make their email programs better, and discuss what it’s like to be an email marketer. I’m tired of my industry being referred to as “spam.” Email is more personal than other forms of marketing, and the possibilities for customization and targeted content are endless. Good email marketing is about building relationships with subscribers, and offering content that is useful to them that also connects them with your brand.
This blog’s goal is to show what makes a good (or not so good) email. From sending emails as long as I have, I know how easy it is to get stuck sending bad emails due to lack of resources, internal systems that don’t work with your ESP, difficulties explaining good email marketing to non-email marketers, or even office politics. Believe me, I get it. Over the years, my writing has evolved a bit to be more about life as an email marketer.
Let’s make email better.
I hold a BA in PR/Journalism from Ball State University with a minor in Technical Theatre – Costume Design and currently reside in New York with my husband, son, and dog. In my spare time, I make my own clothes (and award winning Halloween costumes).