Subject line Saturday: June 14

Good news – my crazy few weeks of vacations and house guests are finally complete. And my sinus infection is (mostly) cured, so I am actually in a position to sit here, at my computer, and write. All for you. I’ve actually been keeping up with reviewing and categorizing emails, and my “To write about” spreadsheet is getting a little nuts, so this weekend I’m going to try to plow through it. Here we go…


1. Banana Republic – 6/4/14

Subject line: Sloan had a little something done.

Oh, that Sloan. Sloan is a style of pants that Banana Republic sells. I’m not sure how many BR customers know that, but I don’t think it even matters, which is why this subject line works so well. For subscribers who were really familiar with that particular style of pants, they had reason to open the email – to see what updates/changes had been made to the pants. For people who had no idea who/what Sloan was, it was simply a really intriguing subject line, and the pre-header clued them in pretty quickly.


2. Kate Spade – 6/13/14

Subject line: her name was…

Continuing the theme of products named after women, Kate Spade sent this email about the new Lola Avenue Collection of bags. The pre-header text cut to the chase pretty quickly: our new lola avenue collection was designed with everyday adventures in mind.  I love it when brands use song lyrics in subject lines, and I thought this was fun (even if it may have been a little obvious and expected.)




3. Staples – 5/27/2013

Subject line: Rock, paper, scissors – guess which one is $4

I don’t even need to tell you why this subject line is awesome. I don’t know how this email performed, but I bet they could have made their open rate a teensy bit higher. The pre-header text said, “Paper it is!” so customers who weren’t interested in paper probably didn’t open this email.  The design and content of the email was pretty bland and nothing special, but this subject line was great.


4. J. Crew – 6/5/14

Subject Line: Heck yeah, summer: 25% off right now 

If I don’t mention at least one J.Crew subject line, is it even Subject Line Saturday? The sale part of this email wasn’t really anything special – they offer discounts all the time, and usually they’re more than 25%. I just liked the use of “Heck yeah, summer.” Because I think we’re all saying that right now, especially after the winter that we all dealt with.


5. Mark and Graham – 6/13/14

Subject line: Black is the new black

Well, it’s obvious that this subject line is pretty topical right now. I don’t mind when brands play off excellent TV shows in their marketing when it’s clever and relevant. The email featured a black tote bag filled with black products. But then the pre-header and header of the email had to go and ruin it all with a “SEE WHAT WE DID THERE?!?!? LOOK HOW CLEVER THIS EMAIL IS!! DO YOU LIKE US YET?!” Oh Mark and Graham – trust us, we got it.

Preheader: Black {not orange} is the new black

blackisblack1 blackisblack2


Now if you’ll excuse me, I still have six episodes of Orange is the New Black to watch (okay, and some more blog posts to write).


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