Here are the most noteworthy subject lines I received last week. Several brands referenced the long weekend for Memorial Day, and others seemed to be very cognizant that people weren’t very focused on work during the week. Here we go…
Over the course of several days, they sent out a few emails that kind of felt like work emails. Subject lines referenced “High Priority,” “Deadline,” and “Check your calendar.” Of course, they were all about a sale. But they sent them starting on a Thursday before a holiday weekend, and continued them throughout the weekend. I like to keep my work and shopping separate, J. Crew. The actual email designs looked like they had memos in them and used a courier font. (You know, because most people still use typewriters to send memos at work these days.)
5/22/2014 – High priority: shopping for summer weekends
5/24/2014 – Sale deadline approaching…
5/24/2014 – Check your calendar…
5/26/2014 – OK, seriously, check your calendar!!
I will say, this last one was a nice way to follow up to the other “Check your calendar” email. I hadn’t engaged with the first one. Many email marketers struggle with how to give certain promotions an extra push when they don’t have extra content to send, I thought this was a fun way to bring urgency to the email.
This next subject line from Walmart caught my eye for a few reasons. $10.42 is kind of a weird number. I know there are data out there that says specific dollar amounts and percentages that don’t end in 5 or 0 grab more attention, so maybe that was their angle. But $10.42 seems kind of low for a graduation gift…
Walmart – 5/23/2014
Subject: From $10.42! Get gifts grads love.
These next few were about Memorial Day weekend without actually talking about Memorial Day, which I kind of liked. There seemed to be a common theme with these (and the J.Crew series above): We would all rather shop and focus on getting our summers started than be at work.
Express – 5/26/2014
Subject: Day off? It’s time to shop!
Banana Republic – 5/26/2014
Subject: Going back to work tomorrow? – 40% off should make it easier.
New York & Company – 5/27/2014
Subject: We just couldn’t let go of the long weekend…
Pre-header: Extra day to shop the Shorts & Crops Sale, NY Deals and more! Shop NOW
Then we all went back to work on Tuesday, and Kohl’s sent this gem of a subject line (at 5:30 AM. I would have like to see it arrive around 11 given the subject line, since it referenced lunch.) The hamburger ingredients appeared on the sandwich one at a time as a gif. I just loved how silly and fun the subject line and email were. They threw in a Father’s day module at the bottom of the email, because everyone knows that in the marketing world, as soon as one holiday is over, you’re already behind in promoting the next holiday.
Kohl’s – 5/27/2014
Subject: What’s for Lunch? How ‘Bout Extra 20% Off with Cheese