Attack of the 1160 pixel women

It’s really interesting to see so many different emails from so many different brands all at once. A lot of brands are on the same wavelength, sending similar emails at the same time. The holidays and other occasions are all pretty obvious, sure. But I was not prepared for what happened in my inbox on April 16 and 17.

I was bombarded with emails that featured huge images of models. Like, taller than twice the width of the emails. I had to scroll. And several brands sent them.  I don’t hate them. After all, these brands are selling clothes, and showing bigger images of them seems like a logical way to go about it. I just hadn’t seen (or noticed) a lot of emails like this before, and it was a surprise to see them all at once.

Banana Republic:Screen Shot 2014-04-22 at 11.07.33 AMScreen Shot 2014-04-22 at 11.07.46 AM

 

 

dELiA*s:

Screen Shot 2014-04-22 at 11.10.09 AM

 

 

Banana Republic (Again):

I really liked this email. It showcased the products really nicely and didn’t have a lot of text.

Screen Shot 2014-04-22 at 11.12.50 AM Screen Shot 2014-04-22 at 11.13.00 AM

 

 

Anthropologie:

Screen Shot 2014-04-22 at 11.23.00 AM

 

 

J.Crew:

Screen Shot 2014-04-22 at 11.29.18 AM

 

 

Anthropologie (again!):

Screen Shot 2014-04-22 at 11.31.21 AM

 

 

So, what do you think? Trend or coincidence?

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