It’s really interesting to see so many different emails from so many different brands all at once. A lot of brands are on the same wavelength, sending similar emails at the same time. The holidays and other occasions are all pretty obvious, sure. But I was not prepared for what happened in my inbox on April 16 and 17.

I was bombarded with emails that featured huge images of models. Like, taller than twice the width of the emails. I had to scroll. And several brands sent them.  I don’t hate them. After all, these brands are selling clothes, and showing bigger images of them seems like a logical way to go about it. I just hadn’t seen (or noticed) a lot of emails like this before, and it was a surprise to see them all at once.

Banana Republic:

 

 

dELiA*s:

 

 

Banana Republic (Again):

I really liked this email. It showcased the products really nicely and didn’t have a lot of text.

 

 

Anthropologie:

 

 

J.Crew:

 

 

Anthropologie (again!):

 

 

So, what do you think? Trend or coincidence?