In July, I wrote about trying to figure out what this blog is, and what I want my online presence to be in the face of the collapse of Twitter. And where I landed on that was – I think I just want to be quieter. I haven’t felt the need to tweet my random thoughts as much as I used to. What I have still kept up with was replying to other people and participating in conversations, and I still enjoy that. All that’s to say – I don’t think I’ll be starting my own newsletter anytime soon. But I’ve been keeping busy with a day job and a fun freelance gig, and will soon be busy with a brand new job.
A few months ago, I decided that Emailsnarketing itself needed a little visual update. I created this site in 2014, and never really landed on a logo or color palette. Until now. I commissioned the fabulously talented Najmah Salam to develop a logo and color palette for me to use here. Our first call talking about concepts was so much fun, and I’m really happy with the work she produced. At the time we talked about it, I was still noodling around with possibly changing this blog to be not entirely about email, and more about me as a person. Since I haven’t really been able to separate Career Kristin and Quiet CottageCore Kristin very well anyway, I wanted to logo to reflect me as a person.
Here’s the new logo and some fun details about it:
The KB mug at the top – first, I usually have some kind of warm drink in my hand, but second – Email Snarketing was kind of a “spilling the tea” site originally (before we really called it that), and it’s a nod to that.
The needle/stitches at the bottom – I’ve always loved to sew, and lately have been doing embroidery. I liked the idea of incorporating it into the logo to represent the side of me that likes to make things.
Finally – the scripty font. My handwriting is terrible and I was never able to write legible cursive. I wanted this to be pretty but also reflect how I write (kind of attached letters, but not proper cursive). This is much nicer looking than my actual handwriting though.
There are a few other details (a color palette and service mark) that I’ll use occasionally as well.
I have one other piece of news to share – I’m starting a new job next week! More to come on that on LinkedIn when I start (and another post I’m working on about goal setting).
Happy Thanksgiving to those who celebrate! I’m thankful for a lot of things in my life, but right now, I’m specifically thankful I made a reservation at a Japanese BBQ for our big meal tomorrow, and I’m thankful for the amoxicillan and prednisone that are helping my kick this cold I’ve had for the last month.
emailsnarketing.com 