About Email Snarketing
Email Snarketing was created with a simple purpose: to call out bad email marketing practices in the hopes that brands will make their email programs better, and discuss what it’s like to be an email marketing. I’m tired of my industry being referred to as “spam.” Email is more personal than other forms of marketing, and the possibilities for customization and targeted content are endless. Why aren’t more brands doing that?
This blog’s goal is to show what makes a good (or not so good) email. It’s really not intended to be mean spirited. Email marketing is hard. From sending emails as long as I have, I know how easy it is to get stuck sending bad emails due to lack of resources, internal systems that don’t work with your ESP, or even difficulties explaining good email marketing to non-email marketers. Believe me, I get it. Over the years, my writing has evolved a bit to be more about life as an email marketer.
Let’s make email better.
About Me
Kristin Bond
I hold a BA in PR/Journalism from Ball State University with a minor in Technical Theatre – Costume Design and currently reside in New York with my husband, son, and dog. In my spare time, I make my own clothes (and award winning Halloween costumes).
The views on this blog are my own and are not a reflection on any of my current or previous employers.
When’s your next post? Really enjoy reading this!
Soon! I just started a new job about two months ago, and things have been a bit crazy getting into the swing of things. I’m planning on getting back into it in the next week or so. Thanks for reading! 🙂
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Love it just received an email from Scratch-it.com that drove me to a landing page that is interactive so I could decorate my own gingerbread man. Great post.
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